The new arrivals page on our website just got a whole notch more accessible: Now you can easily get our customized new arrival alerts by email. Behind the scenes it's RSS, but knowing that many of our patrons are unfamiliar with RSS, we've added a button that takes you right to RssFwd.com, a service (mentioned in an earlier post) that converts RSS to email.
Clicking the button does most of the work for you. In particular it preloads the subscription page with the currect URL for your customized feed. The only thing you'll need to do is type in your email address and subscribe. If it's the first time you use RssFwd, you will also have to respond to a confirmation email that they'll send to you automatically.
Incidentally, don't worry if you don't see anything in your email for a few days. RssFwd will only start sending your emails when there is new content on our site. Typically we update the new arrivals twice a week.
Enjoy our new stuff!